Monday, December 7, 2009


a few documentation shots of my taxonomy of marks book

Viscom: Final statement III

through the last project of the semester i not only learned new principles of design but i also continued to use those that i have learned through the previous two projects. by learning how to better create abstract communication through shapes in project one i was able to create a more complex meaning between my shape, text, transitions and haiku. through the process of creating visual identity, much like i did in project two, i was able to clearly express my haiku through my entire design process

on top of the previous design objectives i also learned new principles that guided me through this final project. gaining the ability to render graphic shapes that are not only communicative but also expressive and related to the project will continue to be something i use in my design process. also i learned that abstract mark making can be used as aesthetic, expressive and perceptual. this was a difficult concept for me to grasp early on during my production of marks.

upon returning next semester i will have a range of new design skills that will propel my design process. i have no doubt that i will continue to exercise all of the knowledge that i have gained this semester. having looked back now on the semester, i can say the single-most useful piece of knowledge that i will take with me into next semester would be the use and knowing of importance behind process.

crit of mid-progress piece:

this is an early iteration of project one. the word that i was trying to convey was whip. now that i have completed this semester and have a better eye for critique i can definitely see what i was not only executing wrong but also right. the first thing that i notice is that i am using colour for emphasis which helps but was not allowed in the project.i do think i has grasping the idea of proximity, scale and framing when i was putting together this composition. i thought this piece showed great depth and movement because of these well executed design techniques. although a greater contrast in scale and proximity from foreground to background could of helped emphasize a change in space.

Saturday, November 28, 2009

visom: vector proposal

a comparison between my images as vector and bitmap. in my last line, the apple loses some of its changes in value, although this does not bother me. i am looking to vector my images because of the trouble i am having with enlarging in my flash video.

Sunday, November 22, 2009

colour weekly post

last week in class was most beneficial to me because of all the time i spend using illustrator. while i worked to not only completed my letterform color assignment i also was beginning to remember valued skills in illustrator, such as: numerous short-cut keys, manipulation of tools and use of color options. although these last couple weeks have been difficult they have been greatly beneficial by way of me gaining a new ability to cope with large loads of work in a small amounts of time.

Saturday, November 21, 2009

viscom: line two mark

first iteration of line two's new mark.

Friday, November 20, 2009

type: web layouts

my revised web layouts:

Wednesday, November 11, 2009

viscom: bitmap vs. vector

bitmap and vector images both have their pro's and con's. bitmap works great for the web and they make photographs possible. although bitmaps can become pixilated if enlarged to an excess.

vector images are great for resizing. because they are composed and re-drawn using mathematics, vector images can be blown up or shrunk down at any scale. There drawbacks are that they are very simple renderings and cannot be used with photographs.

Monday, November 9, 2009

viscom: taxonomy proposal

i plan on designing a wire-o book for my taxonomy of marks. i want it to be roughly 6x5" on a white background. i plan on first separating my marks by which line their object was taken. i will then divide these three sections with other characteristics, both denotative and connotative. i want my book to have a gradient look so i plan on using the denotative characteristics of light and dark to do that. i also want to divide my marks by their feeling of moisture or movement. the way some of my marks seem to bleed or move would be an interesting way to categorize them.

Sunday, October 25, 2009

viscom: reading/ anatomy of a visual message

the Dondis reading described the three different ways of communication: representational, symbolic and abstract. i learned that ways can be used in a variety of ways including with each other to create a more complex meaning.

representational is factual or more related to real life while symbolism and abstraction are more conceptual. symbolism is used by representation in an object. in order for a symbol to be effective it must not only be "seen and recognized but also remembered and reproduced". unlike symbolism, abstraction requires reduction of visual detail to its minimum.

viscom: poem and words

oh! i ate them all
and oh! what a stomach ache...
green stolen apples

1. oh
2. ate
3. emotion
4. all
5. munch
6. hunger
7. regret
8. body
9. pain
10. hurt
11. ache
12. stomach
13. gut
14. shock
15. sharp
16. remember
17. color
18. trouble
19. shiny
20. thievery
21. green
22. stolen
23. pause
24. apples
25. fruit
26. sour
27. agony
28. hue
29. exclamation
30. recall

Friday, October 23, 2009


just a funny seasonal photo that i came across. this also happened to surface a forgotten career that i really wanted to pursue when i was younger. finding a school for cinema make-up artist would be something i might consider as continuation of my education after kcai. working for a film company doing typography and as a make-up artist would be amazing.

viscom: video response

the video we watched in class was interesting. i enjoyed having her explain to us what she does in new york city along with some examples of her work. i really like the idea of teaming with a architect to collaborate on designs, that could end on the busy city streets. having your work not only being displayed to millions people but also effecting their lives is something that i was mesmerized by.

Wednesday, October 21, 2009

viscom: final statement II

i chose to photograph Westport for a few reasons. my main reason was because it is where I live, this made it possible for me to keep making it back to shoot. i also chose that section of town because it seems the most like my home. the tightly packed shops and busy day life provided me with interesting line studies that would later help build the quality of my project.

when given the choice of a narrative i immediately thought of close-ups. a series of close-up photos that could successfully communicate the positive attributes of Westport. i also approached this project with my materials at hand in mind. Owning a point and shoot camera limited my range of photography. deciding to take advantage of my camera's ability to shoot acceptable micro-shots played a big role in my approach of this project.

overall i thought i did a sufficient job of meeting the projects objectives. i was able to create functional juxtapositions between pages that created new interesting spreads. this project has supplied me with a series of very profitable design skills. i now have a better understanding how juxtapositions, if used correctly, can completely give my viewer a new prospective in which to view my designs.

Tuesday, October 20, 2009

colour: narrative ideas

1. checkers

i want to search the city for interesting checker patterns. i believe people have the idea that a checker pattern is boring, being usually white and black. although interesting colour patterns can be found and i want to expose them.

2. signs

i think this has the potential to be a great narrative. everyday we see so many signs throughout the city, signs that do everything from direct us to try and persuade us where to eat. these signs are of all shapes, sizes and mainly COLOUR.

3. the sky

this could be interesting if im able to get good shots. like everyone knows the sky can be different colours depending on the weather and time of day. the most of my shots would probably be from sunrise and sunset. some shots at night might also be interesting.

Monday, October 19, 2009

type: Z for Zinc

i am glad we are doing this project, it is really turning out to be fun. getting zinc was pretty lucky i thought, just because its atomic symbol is Zn. being able to play my logo design off the letters similar shape has made for many. interesting iterations of my logo ideas. im excited for critique tomorrow, getting to look at everyones ideas along with the opportunity to receive feedback about my own will be great

Sunday, October 18, 2009

colour: week ?

this last week of class went by surprisingly fast. im not sure about my fellow classmates but im excited to wrap up this project so i can begin to focus my mind on the colour section.

it was between sitting in the sauna and driving home from the gym today that i realized how valuable our critiques are. having numerous crits throughout a project gives everyone the opportunity to get direct feed back from our instructors on how to build upon our work. im slowly learning that its not only my instructors input but also my fellow classmates' that i value.

Wednesday, October 14, 2009

vicom: f&S prj 2

a humorous juxtaposition that i found a while back while serving the net. besides from the comic relief we graphic designers get out of this, it is a good example of a poorly thought out design. this is because the two advertisements have opposite correlating positions towards nutrition and health in todays youth.

viscom: titles & paragraph

1. westport
2. east to the westport
3. worldly westport
4. old westport
5. close up
6. close up westport

i chose westport as my as my area to photograph not only because its where i live but because of its wide range in architecture, compact layout and its friendly inhabitants. my spread of shots mostly consist of close-ups and somewhat tight shots. i shot for interesting photos that best represented my area that would strengthen my overall juxtaposition.

Monday, October 12, 2009

Wednesday, October 7, 2009

viscom: NY TIMES

as i assumed the article would, it reminded me just how important the understanding of juxtaposition is. without the right technique a seemingly successful juxtaposition could end up causing you more harm then good. at the same time, whether the spread is planned or not, if the juxtaposition is utilized correctly, the meaning along with overall feeling of the design can be multiplied several times. This well thought out use that is showed over and over in the Times is an excellent example of what kind of effect can be created if done successfully.

Monday, September 28, 2009

Colour line form

this last week in class we finished our initials booklet. overall i thought this project was really helpful in not only working with the pen tool but it also helped me pay more attention to digital craft. at times your illustration can seem to be flawless but when magnified and combed through, flaws can usually be found.

Friday, September 25, 2009

type1: 20 words

1. fighting
2. frugal
3. fishing
4. fart
5. fingers
6. friction
7. firecracker
8. flame
9. false
10. fall
11. find
12. foreplay
13. flirting
14. fallout
15. flamboyant
16. factory
17. flounder
18. floss
19. flake
20. fantasy

Monday, September 21, 2009

viscom: final statement

my book, a brotherly dispute, was heavily influenced by memories of my childhood. growing up my brothers and i, like most, where constantly getting into arguments and fighting. with each page of my book i illustrate a stage within a common dispute between brothers.

the first pages of my book explain how the argument provokes. following in the middle, is a mini narrative consisting of the physical actions taken during this dispute. in ending my book i let the reader know that brotherly disputes will never be over, they will only continue.

overall i enjoyed this project. knowing that maybe some day i might end up designing posters, knowing how to successfully use the design principles to communicate my idea is a must.

Sunday, September 13, 2009

colour line form: weekly response

this week we had another tough week of practice with the pen tool. having a couple years practice with it has made it a bit easier on me but i am continuing to learn new skills during each demo. i am excited to get started on the the partner project of the design building.

Thursday, September 10, 2009

type1: correction of final 9 words

1. halt
2. disagreement
3. dominance
4. assault
5. pound
6. whip
7. sob
8. compromise
9. continuation

Tuesday, September 8, 2009

Viscom: reading response 9/9

Overall i thought the readings were not a waste of my time. most of the material was over information that i have already studied at my time at cloud, although i thought it was a great review on some points that i had forgotten about. in the chapter nine reading i thought it was interesting how the author described a design with no contrast, "a solidly and uniform colored flat surface".

Friday, September 4, 2009

Theme and words

Theme: Brotherly Dispute

1. stop
2. debate
3. dominance
4. assault
5. smack
6. pound
7. wail
8. compromise
9. continue

Tuesday, September 1, 2009


i thought in this design by Craig Holden he used both positive/negative spaces and framing. i thought the very luminous women and spoon contrasted well against the charcoal background. i also thought the use of framing made for an interested perspective of the women being fed. also it seems to give more emphasis on the women's face and her desperately wanting the spoonful.

Wednesday, August 26, 2009

Why I decided to go in to graphic design

Deciding to go in to graphic Design was an easy decision for me to make. It was a combination of my love towards art and knowing that I would be doing something I enjoyed for the rest of my life, that made it so easy.